Reading Reflection 4!

In Heskett's chapter 7, he discussed the way identity is made through the way companies design their products. I found the way he explained how corporate identity gets confused between image and identity very insightful. Sometimes corporate executives get carried away in caring too much about the way a product looks or the way it is advertised. In reality, it's the way a product works that establishes identity in the market alike to the product. I know when I buy something, yes I like it to be eye appealing but I don't buy something that isn't going to work or get the job done. Sometimes I find that things that are the most eye appealing has lesser work performance. As I began reading chapter 8, I really got confused on what it was trying to say about systems. Is it the way someone goes through a process to create or design? The way someone thinks to finish a product? Or is it all of these things together? I do understand the way it says a system uses information to convey steps to a consumer so he or she knows how to use the product. Otherwise, this chapter left me somewhat confused on what it was trying to say about systems.